The story of both men’s and Women’s Streetwear took place inside the homes of fashion enthusiasts instead of on the streets in 2020. You can probably guess why! Nevertheless, it’s one of those dressing categories that continue to resonate with customers. Even conglomerates contributed massive sums of money to streetwear manufacturing companies to their roster of brands oriented for Gen-Z.
Evolution
Of course, the trends that worked out last year won’t do much in 2021. However, you shouldn’t worry about the popularity of streetwear because it won’t plummet. Instead, fashion market researchers have evidence to prove that this genre will evolve this year. As it’s an eternally youthful category, it keeps on evolving with the tastes and preferences of each budding generation. Understandably, it will appear as a sustainable version of fashion reflecting conscious consumption habits and values.
A buzz-word
Indeed, the term “sustainability” is nothing less than a buzz-word at the moment. Apart from that, the COVID-19 pandemic hammered home the importance of sustainability. Experts believe that none of the manufacturers of streetwear can overlook sustainability anymore. The twist streetwear will bring is going to be unique, to say the least. It will become an inclusive version of environmental protection, advocating both the protection of the planet and its inhabitants.
Shining a spotlight
This particular format of environment protection through Women’s Sportswear illuminates how people of color get exposed to the harmful effects of illegitimate production of clothing. Now, it’s true that fast fashion brought forth the desire to purchase more and more. However, streetwear tends to rest on short-lived trends only. That’s why these brands are willing to rethink their weekly drop cycles to reduce consumption and overproduction.
Final words
Rest assured, if you choose to invest in streetwear this year, you won’t have to worry about looking outdated. The best brands have plans to fix it.
