Streetwear is a multi-billion-dollar global industry now. But, in the past, it was part of very few cultures. Men and women wore streetwear as a rebellious act against traditional workwear. Now, leading artists and sports personalities use streetwear as a part of their fashion identity. The punk and hip-hop music movements in the 1990s were instrumental behind the rise of streetwear. Now that these clothes are part of global culture, there are now plenty of subdivisions in this clothing category. Streetwear clothing manufacturers now target women. Streetwear is no longer a 'male clothing category' anymore. Attracting women to streetwear is key to this clothing category's global success.
There are several important factors behind the popularity of Women's Streetwear. Firstly, these comfortable and convenient clothes allow women to explore their creativity. Plus, global industries are breaking down barriers to workplaces for women. The entry of women into workplaces encourages this type of fashion to thrive. Now, e-commerce platforms and social media sites are making these clothes easily available to women. Top streetwear brands view women as a big market opportunity. Equally targeting men and women puts these brands in a strong position. Now, there's extensive research on women's shopping habits. These clothes now represent what the modern woman actually wants to wear on a day to day basis.
The Rise of Female Role Models
The increasing popularity of Women's Sportswear has a lot to do with the rise of streetwear. In the past, there wasn't enough pressure from the media to create opportunities for women in sport. Be it the success of Serena Williams or the Women's soccer team – female role models are key to modern fashion. Now, streetwear and sportswear brands rely on these role models for advertisements. As they become cultural influencers, women's streetwear and sportswear become more lucrative!
