When it comes to instability, nothing can oust fashion. It changes faster than the seasons. Fashionable people have a hard time trying to keep up with recent trends. However, there wasn’t a more revolutionary and eventful change than the one experienced in women's sportswear. Ever since Maria Sharapova walked into the Centre Court at the 2014 U.S. Open, the industry of sportswear for women changed phenomenally.
The sportswear of the past
In the 1900s, renowned women tennis players used to rock the court in floor-hugging skirts, corsets, and hats made of heavy fabrics. The tennis and golf dresses of the past commonly included tailored tops and pleated skirts. However, after World War II, sportswear for women witnessed a significant breakthrough. Women fought for gender equality and rights during both the World Wars. It led to the invention of new materials that changed the fashion of sportswear for women forever.
Shifts in the market
After the invention of spandex in 1959, the world of sportswear for both men and women changed. The clothes became stronger and more flexible than ever before. Spandex bestowed enhanced mobility to the players. Many years passed since the invention of spandex. There have been generational, cultural, and societal shifts too. All these factors contributed to the importance of paying more attention to innovative sportswear.
To conclude
The best thing about today is that one can wear sports clothing without actively playing any game. You can hang out on the streets on a care-free day in a vintage t shirt, jacket, or sportswear. Since the beginning of the 21st century, the word ‘sportswear’ included fashion-oriented clothing developed for sports. Nevertheless, sportswear products for women are exceptionally fashionable these days.
